Created a consumer facing marketing plan for Putney which involved: Press Releases - Social media content - Digital Boosted Competition on Facebook - Email marketing templates
As the BID has limited resources and people to implement the campaign, I created everything to ensure that the team had to do very minimal work- simply scheduling the posts. It was a big education piece- the BID had a great relationship with their businesses but very limited interaction with consumers therefore the job was to help them make customers care about the campaign.
To connect with customers we focused on: Content celebrating Putney- people, culture, everything it has to offer - Showcasing the businesses through video, putting the real people behind businesses to the forefront and telling their story - A competition on local community groups offering reward points for local influencers to ‘test out’ the Rewards programme and guide and share their journey on social media.
Businesses within the BID had been hit hard by the first UK Lockdown and were struggling, therefore the focus for them had to be about educating them as to the value of working together as a business community to invite people back to the high street during uncertain times. They were time poor, many had limited staff and budget and some had very little social media experience.
I began running weekly webinars showcasing the best content in Putney and giving businesses training on social media.
I created a BID Business launch pack which has since been rolled out across the UK featuring: Press release - email and social media templates - fact sheets - branded marketing assets - training schedule for social media - a business competition on Facebook where businesses can win up to £500 worth of ad spend by engaging on social media and using the hashtag
I worked directly with the businesses within the BID on everything from helping them create their rewards to how to manage their social media and everything in between and created a great relationship with them.