Network To Empower Her

Marketing Strategy for Business Plan and Launch of Business

The Client

Sara-Jane Ladums based in Dorset contacted KYN as she was launching a brand new business- setting up a community and online training programme helping empower women to start their own business from an idea at the kitchen table, just the way she did. Network to Empower was created by ‘SJ’ to focus on self-care and productivity tools that help women ditch overwhelm, reclaim their energy to run a business around their busy lives on their own terms.

NTEH has two sides of the business with an online course platform helping women set up businesses from scratch or learn techniques on how to be more productive with their businesses as well as an online supportive community MLM model to support female new business owners, solopreneurs and those new to network marketing. She has a team of coordinators around the UK who host networking events for NTEH and one larger online community bringing everyone together.

SJ, a former teacher, felt comfortable putting the top line business plan together, the online community and course however she had no idea where to start when it came to putting together a marketing strategy, that is where Know Your Niche came in. Know Your Niche was employed to create a marketing strategy for the business plan and create the tools SJ would need to physically launch her online platform and community to women across the UK and subsequently, globally.

The Objectives

To create a full marketing strategy to launch Network to Empower Her online platform and community.

Goals

To launch the online platform to her target audience

To create a buzz on social media to create a funnel of people into the online community

What I did

Creation of Marketing Plan which included working with SJ on brand position, key messages and comms plan.

General advice on social media, building up her sales funnel and generating social media leads. Creation of Press Release for SJ to use locally and a template for her coordinators to use across the UK to generate awareness.

The result

“As a creative entrepreneur marketing feels like a forgein language to me and Donna is my translator!

Donna’s wealth of knowledge has helped me get my business in front of the right people and bring in more ladies into my community. The press release she wrote for me secured some great local media attention which then helped bring in new members into one of my local facebook communities which led to increased the number of ladies who attended a networking event.

If marketing feels like a forgein language to you then Donna is your girl! She helped me get super clear on my niche, which has helped me be clear on who I can help with my business and how I can help them.