I have worked with Maybe* throughout the pandemic to help businesses ‘sell through social’ which ultimately sells more of the the Maybe* product and much of my role has been helping bridge the gap between a fantastic piece of tech and the current needs/pain points of the end user.
I spearheaded the Implementation Plan for all BIDs, Councils, Agencies, Shopping Centres and Place Managers to not only embed the Maybe* product post sale into their town and businesses but to ensure that the launch is successful. This plan includes press releases, b2c and b2b messaging and communications guides, campaigns to drive consumer and business sign up, sample social media posts, creative assets which can be tailored for each place, email templates, guides on the product and a full social media training schedule for businesses. This plan solves the pain points of place managers who simply don’t have the time available and is a key element of the onboarding process.
Worked closely with individual places and driven sales for a number of towns across the UK.
Using my experience of the high street and retail industry I have worked with the Maybe* team to bridge the gap between the product and what the end user needs meaning that we can keep evolving, changing and be agile with content and strategy in a world of closures, furloughs, restrictions and lock downs. This has meant trialling various campaigns, training, changing webinars, changing messaging, adding in new methods of onboarding and essential to the growth of the company in the current climate.
I own a key areas of the funnel for Maybe* both pre-sale (webinars, content generation and strategy) and post-sale (using carefully curated content and processes to drive more businesses in a place to sign up to the platform, learn to sell well on social media which achieves the overall objective of high street regeneration).
Insert video of webinars? (i have popped it in the drive, might need to be branded up though)
https://www.localrewards.chat/ Local Rewards went live end of 2020 and launched across the UK.